Personalize outreach based on lead commitment level to achieve higher engagement, more bookings, and better ROI through intelligent lead nurturing automation.

Lead Generation & Nurturing Systems - AI development case study by Meak at Nextscale Solutions
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Lead Generation & Nurturing Systems

Challenge

Client needed to personalize outreach based on lead commitment levels while automating the entire lead nurturing process to improve conversion rates without increasing manual workload.

Solution

  • Built Google Sheets trigger system to watch for new leads
  • Developed AI evaluation system to assess lead commitment (≥8/10 = warmer)
  • Created AI-powered email crafting for warm & aspirational or gentle nudge messaging
  • Implemented automated Gmail sending system
  • Built master Google Sheet integration for automatic lead data saving

Impact

  • 15-25% more discovery calls booked
  • Improved lead nurturing with tailored messaging
  • Full automation with no manual sorting or writing
  • More conversions with near-zero extra workload
  • Better ROI through personalized engagement

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Meak - AI Developer & Business Automation Expert | Nextscale Solutions